I worked with the producers of Cashel Blue cheese, to create a branding for their speciality, waxed european-style sheep’s cheese, Shepherd’s Store. The client wanted to create a rustic, traditional and premium branding, that would reflect the quality and handcrafted nature of this rare irish product. While visiting cheese-counters around europe, I researched a lot of premium european hard cheeses, and came up with a design for shepherd's store.
I sourced a dutch company to print a traditional label on a special paper, which can be applied by hand to the waxed surface of the cheese and then 'fuses' or welds to the surface. This allows the rustic texture of the product to come through in the branding design, achieving a handcrafted, quality feel:
Shepherd's store is produced seasonally from the milk of just 2 herds of outdoor grazed sheep in county tipperary, Ireland. It is handmade in small batches using traditional methods, making it a super-premium offering from the makers of cashel blue.
