For over 10 years I've worked with Cashel Blue cheese in Ireland, taking care of their Brand design, visual identity and communication. I provide a range of creative services including corporate design, graphic design of product labels and other media, photography and video content creation. I work across multiple platforms to communicate their story both B2C and B2B.
Brand design
I work with the client to regularly update their various printed labels for special editions and to feature new awards and brand messaging. I also collaborate with the leading Irish and international retailers to create co-branding for this cheese to be marketed all over the world. Below is The classic Cashel blue product-label family, which i maintain, for different formats of cheese:
IN-House Photography
All of the photos on this page are my work. as an in-house photographer for Cashel Blue, create atmospheric, behind-the-scenes and product photos, helping the client to tell their story. My images are used on their social media, website, in printed newspapers and other promotional media.
fun stuff
I work with the client to create a wide range of printed and other physical media. for example signage, textiles, brochures and other promotional material - giving a tactile and personal face to the brand.
new Product development
I regularly work with the client to develop packaging and designs for new product and limited edition items to complement their core range.